Monday, February 04, 2008

Eva Mendes & Calvin Klein



Calvin Klein, Inc., a wholly ownedsubsidiary of Phillips-Van Heusen Corporation (NYSE: PVH) and Calvin KleinFragrances, a division of Coty, Inc., today announced that actress EvaMendes will be featured in an upcoming Calvin Klein Fragrances advertisingcampaign, which will debut Fall 2008. (Photo: http://www.newscom.com/cgi-bin/prnh/20080201/NYF048 )



The acclaimed actress first captured the attention of moviegoers in"Training Day," and is best known for her work in the hit movie "Hitch"opposite Will Smith, the film adaptation of the Marvel Comic "Ghost Rider"opposite Nicolas Cage, and most recently "We Own the Night" with JoaquinPhoenix, Mark Wahlberg and Robert Duvall. This fall Ms. Mendes will star inthe highly anticipated all-star remake of "The Women" with Meg Ryan,Annette Bening, Debra Messing and Jada Pinkett-Smith and has completed thefantasy thriller, "The Spirit," directed by "Sin City" and "300" creatorFrank Miller, out in early 2009.




Ms. Mendes has a long-standing relationship with the house of CalvinKlein and has been wardrobed by Calvin Klein Collection and worked with theline's award-winning Creative Director, Francisco Costa, for events such asThe CFDA Fashion Awards, The Whitney Art Party, and Fashion Rocks as wellas other personal appearances and premieres. Ms. Mendes joins a memorable group of well-known Calvin Klein Fragrancemodels and actresses who have starred in the brand's legendary and iconicadvertising campaigns, including Kate Moss, Scarlett Johansson, ChristyTurlington, and Natalia Vodianova.




Calvin Klein's renowned advertisingcampaigns have become indelible, pop culture images, provoked controversyand captured the public's imagination the world over. The company'sunparalleled ability to discover new talent has propelled the careers of amyriad of actors and models over the past four decades. Catherine Walsh, Senior Vice President -- American Fragrances, CotyPrestige said, "Eva Mendes is a striking beauty, with a sultry appeal thatresonates globally. She embodies the sexy, provocative essence of theCalvin Klein brand and we are thrilled that she will be the newest iconicbeauty to represent Calvin Klein Fragrances." Said Tom Murry, President & COO, Calvin Klein, Inc., "Eva exudes aneffortless and unpretentious sensuality which is perfectly in line with theCalvin Klein brand DNA."




Coty was created in Paris in 1904 by Francois Coty who is credited withfounding the modern fragrance industry. Today, Coty Inc. is the world'slargest fragrance company and a recognized leader in global beauty withannual net sales of $3.8 billion. Driven by an entrepreneurial spirit,passion, innovation and creativity, Coty Inc. has developed an unrivaledportfolio of notable brands and delivers its innovative products toconsumers in 91 markets worldwide.




The Coty Prestige brand portfolio isdistributed in prestige and ultra-prestige stores and includes Baby Phat,Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, JetteJoop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragranceby Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, SarahJessica Parker, Vera Wang and Vivienne Westwood. Coty and Puig have astrategic partnership for the distribution of the perfume lines of NinaRicci, Carolina Herrera, Prada, Paco Rabanne, and Comme des Garcons in theU.S. and Canada. For additional information about Coty Inc., please visithttp://www.coty.com/. On December 7, 2007 Coty Inc. acquired Del Laboratories, Inc. Cotyended the 2007 fiscal year exceeding $3.2 billion in net sales (July 1,2006-June 30, 2007).




Calvin Klein, Inc., Calvin Klein, Inc., a wholly owned subsidiary ofPhillips-Van Heusen Corporation (NYSE: PVH), is one of the leading fashiondesign and marketing studios in the world. It designs and markets women'sand men's designer collection apparel and a range of other products thatare manufactured and marketed through an extensive network of licensingagreements and other arrangements worldwide. Brands/lifestyles includeCalvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans,and Calvin Klein Underwear. Product lines under the various Calvin Kleinbrands include apparel, accessories, shoes, sleepwear, hosiery, socks,swimwear, belts, eyewear, watches, jewelry, coats, suits, cosmetics, andfragrances, as well as products for the home.




For additional informationabout Calvin Klein, Inc., please visit http://www.calvinklein.com/.

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